Whether we’re hiring someone new, launching a product, or responding to a crisis—every professional action starts with a decision. Yet for all the focus on strategy and analysis, the real challenge isn’t what we decide—it’s how we decide.

Human decision-making is deeply influenced by emotion, habits, and subconscious patterns. We often think we’re being rational, when in reality, our brain is operating on shortcuts, biases, and assumptions. Understanding these forces—and learning how to manage them—can dramatically improve the quality of decisions […]