Attracting stars takes strategy when you are hiring in a competitive job market. In addition, hiring in an in-demand field like cybersecurity or data management means you need to have a game plan. How can companies attract the stars they need to succeed? What are they looking for?
Opportunities to be Successful
For most talent, career growth is near the top of their must-list when it comes to what they want from a role or company. They want to have the opportunity to learn from well-respected mentors, the opportunity to improve their skills, and the opportunity to be successful. Oftentimes, stars are not looking for linear growth. They want to expand their knowledge in other areas as well. They want to develop a more diverse and flexible range of skills they can apply later in their career. If an employee starts out in sales, they might want to expand into other areas of the business, such as product marketing, technical writing, and management. They want to be able to make a living in the long-term, which means acquiring skills and experiences in a variety of areas.
CompensationCareer-minded professionals in cybersecurity and data management are looking for the reward that comes from their expertise, accomplishments, and education. Great pay and great benefits are high on their priority list. Set realistic goals for your employees and give them the opportunity to overachieve. Middle of the road compensation packages will attract middle of the road candidates.
Career Satisfaction
To attract stars, you need to create a work environment that allows employees to find fulfillment. Employees want to have personal satisfaction, and they are unlikely to have that if they don’t feel like their work is contributing to the overall success of the company. They also want the opportunity to find satisfaction from learning new skills or learning an entirely new industry—such as learning how to use data storage to sell security. What is your company doing that is innovative and exciting? Candidates are attracted to companies that are reaching success and contributing to something bigger.
The key to attracting stars to your company is to understand what motivates talented professionals and get clear on how you can meet those motivators. Hiring is a two-way street, and in the competitive market it’s important to know what you have to offer and how that will benefit potential candidates.
