Experience used to be the gold standard of hiring. Job descriptions were built around years in the field, past titles, and proven achievements. But in a world that changes faster than job histories can keep up, experience alone isn’t enough. The most visionary companies now hire for something harder to measure—but far more valuable: potential.

Hiring for potential means recognizing that capability isn’t limited to what someone has already done—it’s what they’re ready to do next. It’s about curiosity, adaptability, drive, […]