Hunter or Farmer? What Does Your Business Really Need?
To some, a good salesperson is a good salesperson. They’re a gregarious, professional, proactive go-getter who keeps their eye on the objective and works to grow the business by finding and securing new customers. Good salespeople, though, come in two distinct types: the sales hunters and the sales farmers. When it comes to staffing your sales force, it’s important to know the differences and how they might affect your business relationships. Do you know what you need?