Increasing your sales as an A&D rep takes time, effort and well-established relationships. However, while many sales reps spend their time focusing attention on establishing connections with manufacturers and local dealers, they miss the importance of working directly with architects when finding new revenue sources.

Architects are the driving source of billions of dollars in revenue every year and are many times ignored by sales reps as a relevant sales contact. Even though an architect may not be purchasing goods directly, they can […]