While the building materials industry may be continuing to see great success overall, that’s not to say it’s without its people challenges. Company leaders, sales leaders, and sales and marketing teams are facing some significant difficulties.

1. Conveying value vs. price: If your product is better quality or your company offers superior service, it’s likely you’re more expensive than your competitor. It can be challenging to get cost-sensitive clients to understand that your price is higher but so is the value of […]